Source: Original infographic from WinePress of Words.
Showing posts with label editing. Show all posts
Showing posts with label editing. Show all posts
Sunday, October 28, 2012
infographic: types of editing
In addition to writing content, I do quite a bit of editing (including proofreading for book projects for a small press). Although the following infographic targets book editing, the basic principles are the same for editing for business communications, too.

Source: Original infographic from WinePress of Words.
Source: Original infographic from WinePress of Words.
Tuesday, October 23, 2012
3 ways to fix mistakes in your (oops--published!) content
Today I noticed on my Facebook business page that a typo appeared in the
“About” section. And it showed up right after I mentioned my
editing services. Doh!
That’s not a very good testament for my work. However, I’m
human, and humans make mistakes. Still, I know I should have been more careful.
I’m kind of embarrassed about this, and I really hope nobody noticed (but I’ll
bet somebody, somewhere did).
So what do you do when you find an error in your content after
it’s been published? The good news is that it’s not the end of the world, and a
few options for damage control are available.
Fix it (asap!) and ignore it.
Sometimes there really isn’t any point in drawing attention
to the mistake, especially if it’s a minor one. If you notice a typo or
misspelling in one of your blog posts or on your landing page, just get in
there as soon as you can and fix it. Then shush—nobody really needs to know.
Making a change is harder if an error occurs in printed
materials. Then you can either live with it or order a reprint. First, consider
the type of error. If it’s a minor typo that won’t mislead your audience, you
may choose to live with it until the piece needs to be updated. If it’s a major
goof, however, like a misprint in price, address, or phone number, you may want
to go ahead and order a corrected version.
Admit the mistake and provide a correction.
I’ve seen folks do this often—mostly if a link is broken or
information is inaccurate. It happens a lot in ezines, and is usually followed
up right away by an email that provides the correct information.
When do you call attention to a mistake? I recommend doing
this only if the meaning of the text might be misinterpreted, or as noted
above, if a link is broken or a source’s name is misspelled. Admitting an error
doesn’t make you look weak or unprofessional. Rather, it shows you’ve taken
steps to correct the problem, and that you care enough to do so!
Use your story to help others.
That’s kinda what I’m doing now. I guess the general moral
is one I already preach (um, again, please remember that human element!):
having another set of eyes read over your words—before hitting “publish”—is the
absolute best way to prevent costly mistakes!
Monday, October 08, 2012
3 tips for editing your own writing
Most of us know that the best way to make sure your writing
is error-free is to have another person read it over. However, there will be
times when you don’t have the time—or resources—to enlist another set of eyes.
So what do you do then?
It’s not an ideal situation, but you can take steps to
ensure your words are edited thoroughly when you’re on your own. Try these
tricks:
Try bumping up the font a few sizes. You’ll see fewer words
on the screen, which eliminates visual clutter. And the type will obviously be
larger, which is good for noticing things like extra spaces, duplicated words,
and other minor errors.
Ton ekil siht! Boy, that would be tough! But you can start
reading the last paragraph, then the next-to-last paragraph, and so on through the
document. Working out of order gives your brain a chance to re-focus and catch
mistakes that your eyes might otherwise gloss over.
Reading on-screen is hard on the eyes, so utilize your
printer and read your copy directly from a printed page. This is probably the
best way to look for mistakes—aside from having another person help out.
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