Tuesday, October 26, 2004

Holiday letters

Even though the end of October has yet to arrive, it's not too soon to start thinking about the holidays.

Last week I wrote my first holiday letter of the season for a client. She's prepping her mailing list, which includes family, friends, and past & present customers. She'll be including a free, refrigerator-sized magnetic calendar in the package. The letter is brief--it simply wishes her prospects a happy holiday season and lightly asks for referrals.

Her timing is perfect. The package will be mailed in early November (the first page of the calendar starts in Nov.) and she may be one of the first folks to wish her target group season's greetings. She'll stand out because her letter won't come with a zillion other holiday cards...and because she's giving away freebies!

Have you thought about putting together your holiday mailer yet?

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