why blog?

It's been a busy week as I've been scrambling to ingest as much information as possible about environmentally-conscious printing (see previous post). I've talked to several experts already and have a few phone appointments set for next week to speak with others. I also received some samples of prints using soy-based ink and truly, there is no difference between this and petroleum-based ink. It's a fascinating subject, anyway.

Just got Debbie Weil's ezine delivered to my inbox. She's got a link to several great articles about business blogging, but one in particular caught my interest: "Why advertising, marketing and PR pros should blog" by Bob Cargill. See for youself why blogging is the next big thing for marketing businesses. What he says is true. Blogs are an excellent way to communicate with folks, they're inexpensive, humanizing, and infectious. And once you get into it, they're fun! Why not give it a try?