Yet another notable fellow has hopped on the blogging bandwagon: Bob Bly, master writer and inspiration to freelance copywriters everywhere (including yours truly) has launched one of his very own. (Visit it.)
This is further proof that more and more folks are taking business blogging seriously. According to one source, Bly had been skeptical about entering the blogosphere. Now he's apparently decided to take a stab at it. If you check the comment section you'll see that he's enjoying a good deal of response--which shows that people do read these things, after all!
Of course, Bly is a major figurehead in the copywriting world. People know who he is and they respect and trust his opinion. Follow his new blog or any other of your choice and you'll see how this relatively new method of online communication can help your business establish a presence on the web. And not just any presence, but that of an authoritive figure, an expert, and a leader. All this looks good in your customers' eyes.
So what are you waiting for? If you have questions about blogging for your business, or if you want to dive in but aren't sure you can come up with content regularly, contact me. I'd love to help.