Tuesday, November 16, 2004

New service: website critiques

Websites. If you’re in business, it’s pretty much expected that you have some sort of presence on the Internet today.

That said, there are a lot of poor websites in cyberspace. Some common problems include:

Each page has a completely different look/feel. As a result, business identity begins to diminish…and potential customers begin to forget whose site they came to or even why they are there in the first place.

Poor/confusing navigation
If a visitor has a tough time maneuvering through your site, chances are she’ll leave it for good. We’re busier than ever today and our attention spans are decreasing, so make it really easy for visitors to navigate around your site.

Weak content
Your website exists to communicate with your customers: to provide them with information about your product or services and to persuade to do business with you. Poorly organized and written content will hurt—not help—your business. Examples include typos and misspelled words, lack of headings to separate chunks of text, and not breaking large pieces of information apart. Writing for the web is not like writing for print materials…a whole new set of rules is required.

Thinking about the effectiveness of your website? We now offer website critiques. Contact us to get feedback on design, usability, and content aspects of your site today.

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