Yesterday subscribers received the March issue of my ezine, WriteTips. This month's feature article discusses style guides and how using/creating one can make your company's written communications adopt an air of professionalism via one simple idea: consistency.
It's consistency that helps streamline your marketing materials, which enhances your business' identity. It's this identity--i.e. familiarity--that convinces prospective clients to trust you. And it's trust that convinces people to use your services and/or buy your product.
Intrigued? More explicit tips for creating style guide (the how-to process, not the theories behind it) are found in this feature article, "What's Your Style?" If you don't already receive my ezine, be sure to sign up now--you won't want to miss another issue!