Wednesday, October 24, 2012
5 ways to heat up your blog content
I live in the Midwest, so this shouldn't be surprising. They say around these parts if you don't like the weather, wait 15 minutes and it'll change. (It's practically true...this weekend it's supposed to be in the 40s!)
So anyway, thoughts of warmth have been running through my head all day, and of course I try to relate it to workstuff. Today's (semi) related thought can be applied to blogs, specifically: how might you turn up the heat on your copy and really get folks talking?
Discuss a controversial issue.
Everyone is entitled to an opinion, and when you publish your own stuff you've got a platform to easily share your views. So go ahead and stir up a little commotion. If the comments you receive disagree with your point of view, that's ok. Just remember that when people comment on your blog, it's proof that your words are being read! Respond to in a respectful, polite manner and you may even make some friends along the way (even if your viewpoints differ).
Asking readers to share their opinions and experiences is a great way to initiate discussion on your blog. You can ask questions throughout the text, but it's best if your question comes at the end of the post. If it's the last thing your readers see, they're more likely to respond (and less likely to forget that you asked them a question in the first place).
Who doesn't like to laugh? Even folks seeking professional, insightful advice appreciate funny stuff here and there. A clever anecdote may also help keep your readers' interest. Here's a post I read today that had me laughing...I enjoyed it so much I'd like to share it here.
Write a great title.
Do you write posts with ease, but get stuck on the title? A great title (or headline when talking about articles published in other formats) is key to drawing in readers. Check out these tips for creating great titles/headlines.
Add a super image.
All that text--no matter how well it's written--is not the first thing people see when they come to your blog. Images are a powerful way to introduce your story, so take time to find a great one each time you post! Images don't have to cost an arm and a leg, either. In fact, you can obtain many for free, or very cheaply. Here's a piece that expands on this topic, plus includes links to some images sites.
So tell us...how do you keep your blog hot, hot, hot?